Branding Committee

The Branding Committee aims to change the public discourse around talk therapy. For too long, the most superficial views of human nature and emotional suffering have been allowed to prevail in our public discourse, with a corresponding press to sell quick-fix “treatments” to complex and very personal forms of distress. Our committee of branding, market research and advertising strategy professionals is working to complete research that can give substantive insight into public beliefs about psychological treatment and how best to address these beliefs in order to communicate the advantages and benefits of psychotherapy as a treatment modality.